Concept

Bleeding Hearts reimagines the traditional lingerie boutique as an intimate atelier experience. We present a carefully curated selection of labels found nowhere else in the city, with a focus on discovery, craftsmanship, and thoughtful design. Our collections are available exclusively in our brick-and-mortar space in the Lower East Side, where lingerie is meant to be seen, felt, and tried on.

We invite you to slow down and experience each piece in person, with personalized attention and a calm, welcoming atmosphere. While you browse, enjoy complimentary bottled water, tea, or sparkling wine — small rituals that make the experience feel as considered as the lingerie itself.

Labels

Our curation celebrates independent designers from around the world who approach lingerie as both craft and art. Each piece is thoughtfully made, often by hand, with an emphasis on exceptional materials, impeccable construction, and intentional design. From refined essentials to daring, avant-garde silhouettes, we prioritize lingerie that feels as beautiful to wear as it is to behold.

Fittings

We believe that lingerie should feel as exceptional as it looks — and that begins with a proper fit. Soon, you will be able to book a personalized in-store fitting with one of our specialists, offering thoughtful guidance in a private, unhurried setting.

Appointments will open shortly. Please check back soon for availability.